Weather wise

India Today - - SIMPLY KOLKATA -

Ang­shu­jy­oti Das started his first busi­ness when he was in the tenth stan­dard. Al­most two decades and sev­eral lu­cra­tive and not-so-suc­cess­ful ven­tures later, his pre­dic­tions to­day help peo­ple de­cide their fu­ture course of ac­tion. This IG­NOU grad­u­ate from Kolkata knew noth­ing about winds and rain­fall when he first started out. With a turnover of a cou­ple of crores, Das is now at the helm of Ex­press Weather, which pro­vides lo­ca­tion-spe­cific weather fore­casts to al­most one lakh farm­ers across the coun­try. Whether through the web, mo­bile or IVR plat­forms, Ex­press Weather’s pre­dic­tions are greatly cus­tomised to help the end users, most of whom are from the agri­cul­ture or power sec­tors. “We have an SMS ser­vice that in­forms sub­scribers about weather con­di­tions for an area as small as 100 me­tres three days in ad­vance, and in their ver­nac­u­lar,” says Das.

Con­tact: ang­shu­jy­oti@ex­press­

sec­ond opinion

“Das has shown great courage in in­vest­ing hugely in a col­lab­o­ra­tive project with National Re­search Cen­tre for Grapes (NRCG) to avert agri­cul­tural dis­as­ters” Dr SD Sawant, Prin­ci­pal Sci­en­tist, NRCG “I did not want to take the tra­di­tional route to suc­cess although no­body in my fam­ily has any con­nec­tion with busi­nesses of any kind”

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