Clothes for our times
While most of our designers are busy reviving the past and Indian fashion is still dominated by traditional wear, designer Atsu Sekhose believes in doing things differently. His designs are known for being modern and wearable as well as for their tailored fits, with extraordinary colour sensibility. He started his label ‘Atsu’ in 2006. He was recently invited by The National Chamber to showcase his Spring Summer 2010 collection at Milan Fashion Week.
THE JOURNEY After graduating from NIFT in 2001, Sekhose apprenticed with fashion designer Tarun Tahiliani and Spanish brand Zara for a couple of years. He struggled to create a niche market for his unapologetically western clothes since most boutiques wanted Indian wear. “As a one-man-team without any financial backing or corporate sponsor, there were a lot of challenges,” he says.
NAGA ROOTS “The Naga sensibility will always be a part of my designs because it’s where I belong,” says the designer, adding, “But thanks to my travels across cultures and international boundaries, I have discovered fashion in a whole new light.”
FORWARD PLANNING Sekhose has created the finale evening look for the current Miss India Kanishtha Dhankhar. The outfit will be worn for the Miss World 2011 pageant in London in November this year. After his demi-couture fashion line and Spring Summer 2012 menswear collection, he’s now focusing on bespoke Indian occasion wear.
ATSU SEKHOSE, 34,