Clothes for our times

India Today - - SIMPLY DELHI - Con­tact: by Shilpa Me­hta

While most of our de­sign­ers are busy re­viv­ing the past and In­dian fash­ion is still dom­i­nated by tra­di­tional wear, de­signer Atsu Sekhose be­lieves in do­ing things dif­fer­ently. His de­signs are known for be­ing modern and wear­able as well as for their tai­lored fits, with ex­tra­or­di­nary colour sen­si­bil­ity. He started his la­bel ‘Atsu’ in 2006. He was re­cently in­vited by The National Cham­ber to show­case his Spring Sum­mer 2010 col­lec­tion at Mi­lan Fash­ion Week.

THE JOUR­NEY Af­ter grad­u­at­ing from NIFT in 2001, Sekhose ap­pren­ticed with fash­ion de­signer Tarun Tahil­iani and Span­ish brand Zara for a cou­ple of years. He strug­gled to cre­ate a niche mar­ket for his un­apolo­get­i­cally western clothes since most bou­tiques wanted In­dian wear. “As a one-man-team with­out any fi­nan­cial back­ing or cor­po­rate spon­sor, there were a lot of chal­lenges,” he says.

NAGA ROOTS “The Naga sen­si­bil­ity will al­ways be a part of my de­signs be­cause it’s where I be­long,” says the de­signer, adding, “But thanks to my trav­els across cul­tures and in­ter­na­tional bound­aries, I have dis­cov­ered fash­ion in a whole new light.”

FOR­WARD PLAN­NING Sekhose has cre­ated the fi­nale evening look for the cur­rent Miss In­dia Kan­ishtha Dhankhar. The out­fit will be worn for the Miss World 2011 pageant in Lon­don in Novem­ber this year. Af­ter his demi-cou­ture fash­ion line and Spring Sum­mer 2012 menswear col­lec­tion, he’s now fo­cus­ing on be­spoke In­dian oc­ca­sion wear.



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