The al­ter­nate side

India Today - - SIMPLY DELHI - Con­tact: au­dioashram.com by Shilpa Me­hta

Nikhel Ku­mar Ma­ha­jan also known as Sattyananda launched Au­dio Ashram in 2008, a plat­form for ex­per­i­men­tal mu­si­cians. It has played a key role in pro­mot­ing elec­tronic mu­sic la­bels, in­clud­ing Tribal Vi­sion Records and Vi­tal Mu­sic. This has largely taken place through Ra­dio 79, an online ra­dio sta­tion launched by Au­dio Ashram that has lis­ten­ers across 72 coun­tries.

THE JOUR­NEY Ma­ha­jan be­gan his ca­reer in mu­sic in 1997 as a sound en­gi­neer for Red FM. Later, he joined mu­sic la­bel Dada Mu­sic as creative head be­fore launch­ing his own ven­ture. “When I’m en­gaged with mu­si­cians and lis­ten­ers from dif­fer­ent parts of the world, there is a heart­felt hu­man con­nec­tion,” says Ma­ha­jan. He has per­formed as a DJ and mu­sic pro­ducer at var­i­ous in­ter­na­tional mu­sic fes­ti­vals such as UK’S Glade Fes­ti­val and Free­dom Fes­ti­val in Por­tu­gal.

TUNE IN Ra­dio 79 with three streams—dance, Trip and Re­lax—show­cases a mot­ley of artistes, pro­duc­ers and DJS. DJ Ker­livin from Tai­wan, and Dual In­quiry, a solo project by mu­si­cian Sa­hej Bak­shi are some of them. “We also host reg­u­lar events to pro­mote the var­i­ous sounds and cul­tures,” he says.

NEXT Au­dio Ashram will launch two new ven­tures in 2012. Shop 79, an online por­tal, not only for mu­si­cians but pho­tog­ra­phers, di­rec­tors and graphic de­sign­ers to sell and pro­mote their work, and Area 79, an out­door mu­sic fes­ti­val which will span across four days.

NIKHEL KU­MAR MA­HA­JAN, 31, Mu­si­cian

“I am al­ways in­ter­ested in off beat things—any­thing from spir­i­tu­al­ity to ex­trater­res­trial life gets my mind tick­ing”

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