The alternate side
Nikhel Kumar Mahajan also known as Sattyananda launched Audio Ashram in 2008, a platform for experimental musicians. It has played a key role in promoting electronic music labels, including Tribal Vision Records and Vital Music. This has largely taken place through Radio 79, an online radio station launched by Audio Ashram that has listeners across 72 countries.
THE JOURNEY Mahajan began his career in music in 1997 as a sound engineer for Red FM. Later, he joined music label Dada Music as creative head before launching his own venture. “When I’m engaged with musicians and listeners from different parts of the world, there is a heartfelt human connection,” says Mahajan. He has performed as a DJ and music producer at various international music festivals such as UK’S Glade Festival and Freedom Festival in Portugal.
TUNE IN Radio 79 with three streams—dance, Trip and Relax—showcases a motley of artistes, producers and DJS. DJ Kerlivin from Taiwan, and Dual Inquiry, a solo project by musician Sahej Bakshi are some of them. “We also host regular events to promote the various sounds and cultures,” he says.
NEXT Audio Ashram will launch two new ventures in 2012. Shop 79, an online portal, not only for musicians but photographers, directors and graphic designers to sell and promote their work, and Area 79, an outdoor music festival which will span across four days.
NIKHEL KUMAR MAHAJAN, 31, Musician
“I am always interested in off beat things—anything from spirituality to extraterrestrial life gets my mind ticking”