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India Today - - SIMPLY CHENNAI -

Orig­i­nally from Tri­van­drum, Karunakaran shifted base to Chen­nai in 1998 when he en­rolled in NIFT. “I had to emo­tion­ally black­mail my par­ents be­fore they let me pur­sue fash­ion as a ca­reer,” he says. Af­ter Karunakaran grad­u­ated, he was se­lected by Isex Fash­ions, work­ing with them for seven years, climb­ing the lad­der from ju­nior de­signer to creative head. In 2006 by a lucky hap­pen­stance, a scout from the Lakme In­dia Fash­ion Week hap­pened to come upon some of his work and asked him to ap­ply for a show­ing at the Fash­ion Week. But he was ready to go to Mi­lan for a Mas­ter’s de­gree in fash­ion. “It was a nerve wrack­ing de­ci­sion at the time but I went with LIFW. I part­nered with Shreya Ka­malia (who is now my spouse) and cre­ated the la­bel viia.” FAME COR­NER Karunakaran’s cre­ations were lapped up by the national me­dia for the fresh­ness of his de­signs and since then he’s been show­cas­ing at the fash­ion week ev­ery year. He also de­signs for ‘Kol­ly­wood’ films and the stylish makeover he’d given to ac­tor Ajith Ku­mar in the film Aasal (2010) was much ap­pre­ci­ated. In 2010 Vivek was awarded the Most Stylish De­signer at the Globus Style Awards. Celebri­ties such as Suriya, Vikram and Tamannah have been spot­ted in his out­fits as well. Con­tact: 24513591

“I want to be part of the process of putting

Chen­nai on the fash­ion map

VIVEK KARUNAKARAN, 31, Fash­ion de­signer

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