Fan-tas­tic

From an ubiq­ui­tous ugly ap­pendage to a de­sign ac­ces­sory wor­thy of flaunt­ing, the fan has come a long way. By KRIPA KR­ISH­NAN

India Today - - HOME TREND -

An ap­pa­ra­tus with ro­tat­ing blades that cre­ates a cur­rent of air for cool­ing or ven­ti­la­tion. So goes the def­i­ni­tion of fans in the hal­lowed pages of the Ox­ford dic­tio­nary. But the drool­wor­thy con­coc­tions now avail­able in the mar­ket put the bor­ing de­scrip­tion to shame. Crafted with sin­gle or mul­ti­ple wings in ma­te­ri­als as varied as leather and rat­tan and topped with enough bling to sat­isfy a wannabe rap­per, this must- have de­vice has trans­formed from a util­ity item to a cov­eted life­style prod­uct.

These stylish avatars come in sev­eral op­tions to fit in with the rest of your home dé­cor. If you are a min­i­mal­ist maven, opt for a sil­ver sin­gle blade one from the sta­ble of Suryaveer Kohli Home, a Delhi- based store that spe­cialises in re­tail­ing de­signer fans from across the world. Al­ter­na­tively, you can opt for an in­tri­cately carved wood and cop­per num­ber from fan bou­tique Anemos, which has out­lets in Mum­bai,

Gur­gaon as well as Ahmed­abad.

So, what is it about these new age items that make them dif­fer­ent from their pre­de­ces­sors. For, at the end of the day they still serve the same pur­pose. Pra­teek Ku­mar Sah, owner of Gur­gaon- based Fan Stu­dio, begs to dif­fer. “In the days be­fore elec­tric fans, tra­di­tional hand- held ones were pop­u­lar and they were of­ten used as a sta­tus sym­bol or an or­na­ment by the high and mighty. The same holds true to­day for de­signer fans and the busi­ness is boom­ing,” says Sah.

Now you have pieces which dou­ble up as lights and some even look straight out of a Duchamp ex­hi­bi­tion, yes af­ter toi­let as art, here is fan as art. So say hello to some of these spiffy gad­gets with names such as Savoy, Monarch and Stella, which are proudly dis­played on the the shelves of the life­style stores along with other pop­u­lar dé­cor sta­ples like chan­de­liers and vases.

From re­pro­duc­tions of vin­tage pedestal fans crafted in cop­per to fu­tur­is­tic de­signs fea­tur­ing mul­ti­ple ad­justable mo­tor heads and re­mote con­trols, you can take your pick. These modern ap­pli­ances come with all the deca­dent lux­ury trap­pings usu­ally as­so­ci­ated with haute cou­ture ob­jects, be it Swarovski crys­tals, leather in­lays or gold fin­ishes. These fans, some of which come with a hand­made tag are def­i­nitely an owner’s pride. But like all things pretty, they too come at a price.

While a cus­tomised piece from Fan Stu­dio, clad in a pre­cious metal of your choice, can cost you upto 1.5 lakh, the prod­ucts in the ret­inue of Suryaveer Kohli Home come with a price tag that can go upto 95,000.

The mar­ket though still at a nascent stage is a lu­cra­tive one. So, we have play­ers like Prizm which

re­tails fans sourced from around the world in their Delhi store. Their Sycamore and Fan­away ranges for in­stance, with trans­par­ent blades and muted colour pal­ette fit well both in out­door and in­door set­tings. You can take one of these beau­ties home by pay­ing be­tween 20,000 and 50,000. “The metal con­trap­tions of our child­hood, or in­dus­trial fans as they are called by their posher coun­ter­parts, still ac­count for al­most 90 per cent of fan sales across the coun­try,” says Suryaveer Kohli, pro­pri­etor of Suryaveer Kohli Home. But the re­main­ing10 per cent is a profit spin­ning one and is rapidly grow­ing ev­ery day due to the coun­try’s ris­ing in­comes and as­pi­ra­tions, be­lieves Vi­jay Arora of Prizm.

As a re­sult even old play­ers like Usha, bet­ter known for its af­ford­able and sturdy prod­uct pro­file, has en­tered the fray. Their col­lec­tion of dec­o­ra­tive fans, launched in col­lab­o­ra­tion with the Amer­i­can brand Hunter in­cludes the Fon­tana Maple, an el­e­gant mix of a fan and a chan­de­lier, made in brass. An­other of their best­seller is Savoy, a nifty cre­ation in steel.

Yet an­other la­bel ply­ing their wares in the mar­ket is Havells, which of­fers fea­tures like an­tirust­ing lac­quered sur­faces and timer set­tings com­bined with eye­catch­ing forms and colours. These brands are eas­ier on the pocket and the price tag falls be­tween 5,000 and 15,000. This cat­e­gory too is set to ex­pand along with the high- end one.

Now that we have fanned your cu­rios­ity with these cool cre­ations, you can go ahead and re­place the old with the swash­buck­ling new.

While Fan­away from Prizm has trans­par­ent blades; Fino from Anemos ( right) comes with a re­mote and is easy to mount

Anemos of­fers a sim­i­lar de­sign with ad­justable mo­tor heads The Shal­i­mar model from Fan Stu­dio is per­fect for a tra­di­tional liv­ing room

Au­rus is a five- winged fan from Havells which comes with a light­ing kit

Blade, made of sil­ver, from Suryaveer Kohli Home is a sleek prod­uct Savoy from Hunter com­bines wood with metal The Shal­i­mar Cane is rem­i­nis­cent of vin­tage longues

Sole from Anemos can dou­ble up as a min­i­mal­ist chan­de­lier

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.