Sharat Potharaju 32 and Ravi Pratap 31 CO-FOUNDERS Mobstac, Bangalore
Always had problems of websites turning up distorted on your mobile phone? Mobstac, a software developed by two Hyderabad entrepreneurs, Sharat Potharaju and Ravi Pratap, has the answer. Once the owner of a website subscribes to the service, users can access a display customised to their phone. Childhood friends and chemical engineers from
IIT- Madras, they realised that Internet consumption had shifted from PCS and laptops to mobile phones in a big way since the arrival of the iphone and new-age android phones. They gave up their jobs—sharat was working at Merrill Lynch in New York, Ravi with Morgan Stanley in New York and then Hillcrest Labs in Washington, D.C.— and returned to India in 2009 to work on a mobile publishing platform. They chose Bangalore as their base. Potharaju and Pratap pooled their own funds and raised around $75,000 (Rs 37,50,000) from some
IIT- Madras alumni and launched Mobstac in 2009. Apart from the Mobstac app, they have also developed ‘Touchsite’, which provides an interactive touch to a standard website. The two apps are available for a monthly subscription fee of Rs 250 to Rs 1 lakh depending on the range and scale of use. They have found takers ranging from independent bloggers to mainstream magazines and newspa- pers interested in digital publishing. Some of their clients are The Hindu, Intomobile.com, a San Francisco-based digital publisher, as well as Mdhil.com, an India-based healthcare portal. They have “just started generating revenue”, but aim to cross Rs 5 crore in 201213. “We are creating the company that we want to work in. And we’re just getting started,” says Pratap.
I have been using Mobstac on my website for some time now. Sharat and Ravi have done a phenomenal job. We’ve seen significant traffic on the mobile website, so much so that it’s become an entity on its own.”
Ashish sinha, Founder and
CEO of pluggd.in, a popular entrepreneurship and technology blog