Vir­tual Re­alty

Kalyan Manyam 32 FOUNDER/CEO Mo­jostreet, Hy­der­abad

India Today - - THE IDEAS FACTORY - By Mona Ramavat

Kalyan is one of the very few young peo­ple I’ve met with strong tech­ni­cal and busi­ness skills. We have a po­ten­tial win­ner.”

Srini kop­polu, CEO, Setu soft­ware sys­tems

Want to own prime lo­ca­tions in your city? You don’t have to spend even a ru­pee. Sim­ply get on to Mo­jostreet, a phone app-based game that lets you own any place in the city vir­tu­ally, and is a city guide and friend finder to boot. Cre­ated by Kalyan Manyam in Jan­uary 2011, the app al­ready has 65,000 users and 5.5 mil­lion lo­ca­tions listed across In­dia that one can own or buy vir­tu­ally. It also en­ables peo­ple to share their lo­ca­tion with friends on Face­book, Twit­ter and Black­berry mes­sen­ger. The next gen­er­a­tion of Black­berry phones will have this app pre­in­stalled. “it’s also a way of con­nect­ing busi­nesses with con­sumers. For in­stance, if you shared with three friends on Mo­jostreet that you are sit­ting at Café Cof­fee Day, you’ll be re­warded with a free­bie at Café Cof­fee Day. So it en­cour­ages the user to keep com­ing back,” ex­plains Manyam. Amas­ter’s in in­for­ma­tion sys­tems from East­ern Michi­gan Univer­sity in 2004, Manyam launched Mo­jostreet with his brother Vishnu, a doc­tor, with an in­vest­ment of Rs 1.5 crore. To­day, at least 350 mar­ket play­ers, in­clud­ing Sub­way and Barista, have tied up with Mo­jostreet.

What’s Your Mojo

You com­pete with friends and un­known users on your ‘net worth’ based on how many lo­ca­tions you own. To earn more mojo dol­lars, you need to keep check­ing into a place. For in­stance, if you own Hy­der­abad Cen­tral on Mo­jostreet, you need to ac­tu­ally—not vir­tu­ally—keep go­ing back to Hy­der­abad Cen­tral and check into Mo­jostreet from there to con­tinue own­ing it.

Find a Friend

The app can tell you if any of your friends (from Mo­jostreet) are nearby. One also gets in­for­ma­tion about other users if they hap­pen to check in from the same lo­ca­tion as you do.


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