Food on the Go

Deepin­der Goel 29 Pankaj Chad­dah 26 CO-FOUNDERS, Delhi

India Today - - THE IDEAS FACTORY - By Ekta Mar­waha

Crav­ing for a cheesy pizza but don’t know where to or­der from? IIT- Delhi grad­u­ates Deepin­der Goel and Pankaj Chad­dah en­coun­tered the same prob­lem when they worked at con­sul­tancy firm Bain and Com­pany’s Delhi of­fice be­tween 2006 and 2009. “There was just one file with menu cards, and peo­ple would jos­tle with one an­other to grab it,” says Goel. So they scanned the menu cards and put them up on­line.“within days, the file be­came re­dun­dant. Ev­ery­one was log­ging onto our web­site Food­,” says Chad­dah. The two then ap­proached restau­ra­teurs to let them put up their menus on­line. As their blog started get­ting enough hits to be­come a busi­ness propo­si­tion, Goel and Chad­dah quit their jobs and launched in July 2008. Stand­ing for “tomato with a zing”, the site lists menus, pic­tures and even Google Maps links of 1,200-odd dine-in and de­liv­ery restau­rants in and around Delhi. What’s more, a sec­tion on events around town and res­tau­rant re­views by peo­ple make it a user­driven por­tal.

Make it Large has an events and nightlife sec­tion. Mo­bile apps and a Gps-en­abled search sys­tem were added in 2011. It has also tied up with the iball tablet to launch a pre-pack­aged ap­pli­ca­tion.

Hit Menu

2.5 mil­lion peo­ple vis­ited the site in March. Chad­dah and Goel plan to ex­pand their list­ings to Dubai, Sin­ga­pore and Shang­hai.

It’s very con­ve­nient to log on to one site that gives you so much in­for­ma­tion on restau­rants. Even I use Zomato fre­quently. But there’s one glitch; the re­views are not all au­then­tic. There should be some stream­lin­ing.”

Anusui yasikka, Di­rec­tor, Magique hos­pi­tal­ity

VIKRAM SHARMA/­di­a­to­day­im­


Newspapers in English

Newspapers from India

© PressReader. All rights reserved.