World in a Cup

Amar Pa­tel 34 OWNER But­ter­cup Cup­cake, Ahmed­abad

India Today - - THE IDEAS FACTORY - By Devika Chaturvedi

All through grad­u­a­tion, from Nirma Univer­sity in Ahmed­abad, he was a gold medal­list. And even be­fore he com­pleted a dou­ble mas­ter’s from the Univeristy of Wis­con­sin-madi­son and Illi­nois In­sti­tute of Tech­nol­ogy, Cater­pil­lar Inc., the world’s lead­ing con­struc­tion equip­ment man­u­fac­turer, picked him up. It’s hard to be­lieve all this when you know Amar Pa­tel sells cup­cakes for a liv­ing. “Work­ing for a big com­pany and mov­ing up the ranks did seem like a smart thing to do. But noth­ing was more im­por­tant to me than be­ing close to my par­ents,” he says. The tran­si­tion from tur­bines,

diesel en­gines and min­ing trucks to bak­ing cup­cakes was stark but smooth. Pa­tel had no clue what he’d be do­ing when he de­cided in 2011 to pack his bags in the US. Cater­pil­lar’s In­dia of­fice was ruled out: It is in Chen­nai. “one day, my wife Darshini baked me an ex­quis­ite cake with orange zests,” he re­calls, “and I thought to my­self, if she can do this, why not make a busi­ness of it? So here we are, bak­ing cup­cakes in In­dia af­ter spend­ing 11 years in a dif­fer­ent coun­try.” Just two months into But­ter­cup Cup­cake set­ting up shop in Ahmed­abad in Fe­bru­ary, and Pa­tel is do­ing busi­ness worth Rs 5.5 lakh a month, sell­ing up to 500 cup­cakes a day. The bak­ery has got a great buzz, with in­quiries com­ing in from other cities like Hy­der­abad and Delhi as well.

Past Life

Pa­tel holds a US patent for Prod­uct De­sign Op­ti­mi­sa­tion Method and Sys­tem, is­sued on Au­gust 31, 2010.

Baker’s Dozens

Pa­tel loves meet­ing the peo­ple who flock to his shop daily. “As an em­ployee I never got to in­ter­act with so many peo­ple,” he says.“i am a cake­walla now.”

Amar has al­ways been a pos­i­tive per­son. No mat­ter what he chooses to do in life, he will shine at it.”

Vikasla khera, Pro­fes­sor, Nirma univer­sity

SHAILESH Raval/­di­a­to­day­im­

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