Pop-up Shop

India Today - - SIMPLY HYDERABAD -

Per­nia Qureshi, renowned stylist and fash­ion­ista has set up her on­line re­tail­ing site, per­ni­aspop­up­shop.com. Hav­ing worked with lead­ing de­sign­ers such as JJ Valaya and Tarun Tahil­iani on their many cam­paigns, look books, and fash­ion shows, Qureshi has now launched her very own e-com­merce site. Around 17 de­sign­ers in­clud­ing Atsu Sekhose, Ritu Kumar and Varun Bahl have been in­vited to cre­ate clas­sic styles for the site. Adding a per­sonal touch to the site is the stylist’s own sec­tion ti­tled ‘Per­nia’s POV’ which fea­tures stylised looks to en­cour­age cus­tomers to make cool choices. ‘ How- to’ videos, packed with fash­ion and beauty tips go hand-in­hand to make on­line shop­ping a de­light­ful ex­pe­ri­ence. Log onto per­ni­aspop­up­shop.com

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