Racist Chips Any­one?

India Today - - NET FLUX -

Ash­ton Kutcher’s re­cent role in an ad­ver­tise­ment for Popchips as Raj, a Bollywood pro­ducer, has been swamped by crit­i­cism. Dressed in a shiny blue sher­wani, with a brown In­dian ac­cent and brown face make- up, Kutcher, as Raj, de­scribes his per­fect woman ( Kim Kar­dashian, he says in his ac­cent). The ad has drawn crit­i­cism from South Asian celebri­ties such as ac­tor Aziz An­sari and rap group Das Racist. Blogs have called Kutcher and the com­pany racist. Anil Dash, an en­tre­pre­neur based in the US, wrote a scathing blog: “I think they made a racist ad be­cause they are so steeped in our ( US) cul­ture’s racism that they didn’t even re­alise they were do­ing it.” Amer­i­can co­me­dian Hasan Min­haj made an ex­ple­tive- rid­dled video in re­sponse to the ad—“Asians and In­di­ans are the new clown­able mi­nor­ity... just peo­ple that have ac­cents and fix com­put­ers.” Popchips has since apol­o­gised and taken off the ad.

KUTCHER

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