Racist Chips Anyone?
Ashton Kutcher’s recent role in an advertisement for Popchips as Raj, a Bollywood producer, has been swamped by criticism. Dressed in a shiny blue sherwani, with a brown Indian accent and brown face make- up, Kutcher, as Raj, describes his perfect woman ( Kim Kardashian, he says in his accent). The ad has drawn criticism from South Asian celebrities such as actor Aziz Ansari and rap group Das Racist. Blogs have called Kutcher and the company racist. Anil Dash, an entrepreneur based in the US, wrote a scathing blog: “I think they made a racist ad because they are so steeped in our ( US) culture’s racism that they didn’t even realise they were doing it.” American comedian Hasan Minhaj made an expletive- riddled video in response to the ad—“Asians and Indians are the new clownable minority... just people that have accents and fix computers.” Popchips has since apologised and taken off the ad.