Fair­ness Frenzy

India Today - - MAIL -

CPI( M) mem­ber T. N. Seema had jus­ti­fi­ably ob­jected in Ra­jya Sabha to TV ad­ver­tise­ment of a cream de­pict­ing ex­plicit graph­ics of a lady’s pri­vate parts in bad taste (“My Fair Vagina”, May 7). It is a mat­ter of re­gret that the Min­istry of In­for­ma­tion and Broad­cast­ing has, for so long, failed to take any pal­pa­ble ac­tion against the ad­ver­tis­ers and get the ad­ver­tise­ment banned, de­spite the All In­dia Demo­cratic Women’s As­so­ci­a­tion hav­ing reg­is­tered a for­mal com­plaint with the min­istry. The Gov­ern­ment should not only ban such ad­ver­tise­ments, which are in ex­tremely bad taste, but also book the ad­ver­tiser, mod­els and oth­ers as­so­ci­ated with pro­duc­tion and air­ing of such ad­ver­tise­ments . MADHU AGRAWAL, Delhi The re­port on the vagina fair­ness cream made an in­ter­est­ing read. Sens­ing the vul­ner­a­bil­ity of the mod­ern women, the fair­ness in­dus­try has now come out with a prod­uct to brighten the most prized of their pos­ses­sions. THARCIUS S. FER­NANDO, Chen­nai

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