The Right Time

India Today - - SNAPSHOTS -

The realm of phi­los­o­phy is full of ex­pla­na­tions about the work­ing of the world, but no al­le­gory is as strik­ing as that of Voltaire who com­pared it to a watch qui­etly tick- tock­ing away to pre­ci­sion. Lau­rence Ni­co­las, the head of Dior Time­pieces has sim­i­lar words to of­fer about the cov­eted chrono­graphs fash­ioned by the cou­ture house. “They are born from a creative pur­pose first and em­body val­ues such as fem­i­nin­ity, creativ­ity and the know- how re­quired to craft them,” she says. Ni­co­las who be­gan her ca­reer in the au­dit­ing depart­ment of Coop­ers now pre­sides over the Hor­logerie at the famed Av­enue Mon­taigne stu­dios in Paris. She ex­pe­ri­ences first hand the mak­ing of the watches which ri­val haute cou­ture in the at­ten­tion to de­tail. “I think that our In­dian clien­tele un­der­stands our val­ues of in­tense creativ­ity and crafts­man­ship be­cause of the the cul­tural rich­ness of their coun­try,” says Ni­co­las. To­day Dior Time­pieces are suc­cess­fully im­ple­mented in key cities such as Delhi and Mum­bai, although Dior Fine Jew­ellery is yet to launch in In­dia time. But Ni­co­las hints at big plans that could very well in­clude a Bollywood star. “Last year, when we launched in Mum­bai, we had the chance to at­tract amaz­ing Bollywood ac­tors, so maybe one could be the In­dian face of Dior,” she says.

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