The Right Time
The realm of philosophy is full of explanations about the working of the world, but no allegory is as striking as that of Voltaire who compared it to a watch quietly tick- tocking away to precision. Laurence Nicolas, the head of Dior Timepieces has similar words to offer about the coveted chronographs fashioned by the couture house. “They are born from a creative purpose first and embody values such as femininity, creativity and the know- how required to craft them,” she says. Nicolas who began her career in the auditing department of Coopers now presides over the Horlogerie at the famed Avenue Montaigne studios in Paris. She experiences first hand the making of the watches which rival haute couture in the attention to detail. “I think that our Indian clientele understands our values of intense creativity and craftsmanship because of the the cultural richness of their country,” says Nicolas. Today Dior Timepieces are successfully implemented in key cities such as Delhi and Mumbai, although Dior Fine Jewellery is yet to launch in India time. But Nicolas hints at big plans that could very well include a Bollywood star. “Last year, when we launched in Mumbai, we had the chance to attract amazing Bollywood actors, so maybe one could be the Indian face of Dior,” she says.