India Today - - SIMPLY PUNJABI - By Puja R. Ma­hal­dar

Lo­cated within the pop­u­lar Al­pha one Mall in Am­rit­sar is Mask, a fash­ion out­let that is def­i­nitely out of the or­di­nary. The re­mains of an an­cient Am­bas­sador car placed at the cen­tre of the store is an in­di­ca­tion of the ‘ quirk’ fac­tor to be expected from the mer­chan­dise. This multi brand ap­parel store is known for its fur­nish­ings and cloth­ing range for young men and women. Mod­ish ac­ces­sories like bags, belts, caps, scarves are avail­able here. The store houses col­lec­tions from brands such as Uni­sex, Re­cap, Ex­pose, IT, Virsa, Nostrum, Cop­per Stone and But­ter­fly to name a few. Tees with cult graph­ics, auto graph­ics and slo­gans are the def­i­nite hot sell­ers here. Be­ing easy on the pocket makes Mask just that much more ap­peal­ing to the city’s col­lege- go­ing crowd who are their main pa­trons.

WHERE Al­phaone Mall, Am­rit­sar COST Rs 350 to Rs 2,500 TEL 01835052400

USP Their cloth­ing range is fun, cool and af­ford­able— per­fect for the city’s youth.

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