KARMA REPUB­LIC

India Today - - SIMPLY PUNJABI - By Anan­dita Gupta

Preet Ar­jun Singh, 26, de­cided that rather than wear­ing his pol­i­tics on his sleeve, why not wear a cause in­stead? It was with this in mind that this Chandi­garh boy set up Karma Repub­lic, an on­line con­cept store that has been spread­ing aware­ness about so­cial and cul­tural is­sues through ex­cit­ing and lu­cid graph­ics on tees. “Karma Repub­lic tees are a wear­able can­vas for my in­ner ac­tivist,” says founder Preet Ar­jun Singh with a smile. Preet quit his lu­cra­tive job with IT ma­jor In­fosys and launched Karma Repub­lic four years ago. Though things started out slowly, they soon picked up, with Pun­jab’s hip crowd all sport­ing KR tees. Now thou­sands of t- shirts are sold ev­ery month on his web­site. Preet de­signs each piece him­self, the mes­sages the tees con­tain range from rais­ing a voice against cor­rup­tion and com­mu­nal­ism to ex­press­ing pa­tri­o­tism for the coun­try. If you’d like to buy off­line, there is an out­let at Sec­tor 35 as well. Any­one who buys a tee from KR also gets a ' pass­port'— a book­let to keep a record of their good kar­mas!

WHERE Karma Repub­lic head­quar­ters, S. C. O 367, Sec­ond floor, Sec­tor 35B, Chandi­garh, COST Rs 450 to Rs 700 TEL 09988224475/ kar­mare­pub­lic. com

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