India Today - - SIMPLY PUNE -

This store tucked away in the bustling Elec­tric Mar­ket sym­bol­ises the new Pune— tra­di­tional, yet cool. Mu­rud­kar Zendewale has a round- the- clock Re­search and De­vel­op­ment depart­ment ded­i­cated to the pheta, a tra­di­tional head­gear that dates back to a few cen­turies. Here, they’ve given the dif­fer­ent types of phetas a mod­ern twist— they are ready- to- wear, come in var­i­ous styles and can be folded away and stored in a cor­ner of your wardrobe. They’ve made tra­di­tional head gear stylish, drap­ing the Ma­ha­rash­trian pheta on dig­ni­taries rang­ing from Atal Be­hari Va­j­payee to Prince Charles. To­day, this 70- year- old cloth store is syn­ony­mous with phetas and pagdis ( the dif­fer­ence be­ing that the pheta is draped di­rectly on the head while pagdis are stitched).

So, if you want to don the shahipheta ala the roy­als of yesteryears or walk around like the high ranked of­fi­cials in Ch­ha­tra­p­ati Shivaji’s army in a Shin­de­shahi pheta, you can bid adieu to the tire­some process of wrapping and drap­ing the six yard cloth. Mu­rud­kar Zendewale has de­signed a ready- to- wear ver­sion that can even be folded to fit into your travel bag. Apart from phetas which are a must at a tra­di­tional Pune event, the tiny shop has ev­ery­thing to meet eth­nic needs— from phetas and cur­tains to dec­o­ra­tions and palan­quin cov­ers.

Three years ago, the Mu­rud­kar team cre­ated the navrang pheta for a Ganesh man­dal in Mum­bai that changed colours with the click of a re­mote; his in­no­va­tive Shivshambhu pheta for the cel­e­brated Dag­duseth Hal­wai Gan­pati took one month to make and was stud­ded with sym­bols re­lated to Shiva. Mu­rud­kar’s cre­ations have even trav­elled to USA to hon­our dig­ni­taries at Ganesh cele- bra­tions and events of the Ma­ha­rash­trian community there.

Owner Girish Mu­rud­kar, who can drape the six- yard pheta within a few min­utes, can even cus­tomise the head­gear to suit your re­quire­ments.

WHERE 795, Moti Chowk, Elec­tric Mar­ket, Bud­hwar Peth

COST Rs 300 to Rs 10,000 TEL 9822013292

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