This store tucked away in the bustling Electric Market symbolises the new Pune— traditional, yet cool. Murudkar Zendewale has a round- the- clock Research and Development department dedicated to the pheta, a traditional headgear that dates back to a few centuries. Here, they’ve given the different types of phetas a modern twist— they are ready- to- wear, come in various styles and can be folded away and stored in a corner of your wardrobe. They’ve made traditional head gear stylish, draping the Maharashtrian pheta on dignitaries ranging from Atal Behari Vajpayee to Prince Charles. Today, this 70- year- old cloth store is synonymous with phetas and pagdis ( the difference being that the pheta is draped directly on the head while pagdis are stitched).
So, if you want to don the shahipheta ala the royals of yesteryears or walk around like the high ranked officials in Chhatrapati Shivaji’s army in a Shindeshahi pheta, you can bid adieu to the tiresome process of wrapping and draping the six yard cloth. Murudkar Zendewale has designed a ready- to- wear version that can even be folded to fit into your travel bag. Apart from phetas which are a must at a traditional Pune event, the tiny shop has everything to meet ethnic needs— from phetas and curtains to decorations and palanquin covers.
Three years ago, the Murudkar team created the navrang pheta for a Ganesh mandal in Mumbai that changed colours with the click of a remote; his innovative Shivshambhu pheta for the celebrated Dagduseth Halwai Ganpati took one month to make and was studded with symbols related to Shiva. Murudkar’s creations have even travelled to USA to honour dignitaries at Ganesh cele- brations and events of the Maharashtrian community there.
Owner Girish Murudkar, who can drape the six- yard pheta within a few minutes, can even customise the headgear to suit your requirements.
WHERE 795, Moti Chowk, Electric Market, Budhwar Peth
COST Rs 300 to Rs 10,000 TEL 9822013292