India Today - - SIMPLY KOLKATA -

As you en­ter, you can see 13 va­ri­eties of or­ganic flour po­si­tioned in neatly packed rows along­side four va­ri­eties of white, red and brown rice. A store ded­i­cated to or­ganic food, Down To Earth is a god­send for peo­ple who swear by nat­u­ral unadul­ter­ated food. With over 300 food prod­ucts on of­fer, the store run by Mo­rarka Or­ganic has all that your kitchen needs. Be­sides cereals ( atta, ba­jra, bar­ley, jowar, ragi, maize, suji, dalia), rice, pulses and beans, the prod­uct range in­cludes poha, muri, rock salt, jag­gery, honey, cow ghee, olive oils, cold- pressed cook­ing oils, aloe vera and amla juice, roasted snacks, soups, chut­neys, spices and condi­ments. The prices of the or­ganic prod­ucts, nearly 25- 30 per cent higher than con­ven­tional food prod­ucts, present a chal­lenge. “But peo­ple are in­creas­ingly be­com­ing aware and con­scious of their health, and are will­ing to pay that ex­tra bit,” says store owner Pra­gati Mundhra. The store also stocks Back to Ba­sics, a textile la­bel that has bed and bath linen as well as in­ner­wear made from or­ganic cot­ton.

14A Bur­d­wan Road Rs 75 for 1 kg of multi­grain di­a­betic atta and Rs 570 for 1kg of cow ghee

40030629; down­toearthor­ganic. com

SUVASHIS MUL­LICK/ www. in­di­a­to­day­im­ages. com

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