India Today - - SIMPLY KOLKATA -

A riot of colours is the first thing that meets the eye as you en­ter Anupriya Dutta Gupta’s bou­tique fash­ion store, Howrah Bridge. Anupriya’s route to suc­cess was paved on­line as she found that there were many tak­ers from all over the coun­try for her trendy and fash­ion­able cloth­ing line. Kitschy and bright, Anupriya’s de­signs are sim­ple and her out­fits are func­tional. Eth­nic fab­rics and mod­ern styling are the high­lights of Anupriya’s cre­ations. Kur­tis, tu­nics, dresses, skirts, scarves and saris in cot­tons, linens and raw silks apart from ac­ces­sories like neck­laces, brooches, lap­top skins and can­vas wall prints adorn the shelves of this cosy lit­tle shop. A bunch of colourful cloth braids used as a neck­lace or flo­ral- pat­terned textile brooches are sure to turn heads when teamed with any out­fit. One of the few fash­ion blog­gers in the city, Anupriya gave up her 9 to 5 job as a visual mer­chan­diser last year to pur­sue her dream of an in­de­pen­dent la­bel.

On­line re­tail at face­book. com/ howrah­bridge Start­ing from Rs 150 for ac­ces­sories and Rs 700 for clothes


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