Chumbak meaning ‘ magnet’ in Hindi, is the ideal stopover to pick up kitsch stationary or that last minute birthday gift. Photo frames, passport covers, luggage tags stating, ‘ I love Bangalore,’ key chains, coffee mugs and of course, fridge magnets, the latest ones designed like mehendi on a palm, are some of Chumbak’s more popular products. Other hot sellers are the tin boxes, flip flops, boxer shorts and car fresheners. Shubhra Chadda, founder- owner of Chumbak says the idea for the business came from her personal fridge magnet collection, since everytime she travelled, she brought back a fridge magnet. But she realised one day that she didn’t have one for India. Thus began Chumbak— her company for India- inspired souvenirs. After meeting with designers she got a few pieces made across 12 categories of products and started retailing the merchandise at airports and a handful of quirky standalone stores across the country in 2010. In a short span of two years, Chumbak has managed to carve a niche for itself and is now available online and at over 100 outlets in India. Unmistakably desi yet highly contemporary, Chumbak products are a reflection of next- gen design coming of age.
150 onwards for a magnet; chumbak. in