PUR­PLE JUN­GLE

India Today - - SIMPLY DELHI -

Like many for­eign­ers, French de­sign­ers Iris and Eme­line were also fas­ci­nated by the vi­brancy of In­dia sym­bol­ised by the chai­walla, bar­ber, auto rick­shaws, fruit juice cor­ners, cows, and mes­sages on trucks. Pur­ple Jun­gle brings out the colour of ev­ery­day life in their range of kitschy ac­ces­sories like bags, posters, coast­ers, cush­ions and so­fas. Their prod­ucts al­ready re­tail out of stores in Ben­galuru, Mum­bai, Chen­nai and Su­rat. The prod­ucts here are dis­played in an un­usual man­ner. While the bags hang from white plas­tic taps, pouches are stored in steel uten­sils and stuffed toys in plas­tic tubs. The shape of the bags may be con­ven­tional and the ma­te­rial or­di­nary, but the funky de­signs do the trick here.

WHERE Shop No 16, Hauz Khas Vil­lage COST Rs 200 to Rs 600 ( Pouch); Rs 600 to Rs 2,000 ( bags); Rs 1,000 on­ward ( cush­ions

TEL 26538182; pur­ple- jun­gle. com

VIKRAM SHARMA/ www. in­di­a­to­day­im­ages. com

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