DESI CHIC

India Today - - SIMPLY DELHI -

With her blog act­ing as her re­tail out­let, Aditi Prakash, 35, started her la­bel Pure Ghee De­signs three years back. Prakash sells hand­crafted fash­ion ac­ces­sories which cel­e­brate the diver­sity of In­dian de­sign— whether it’s bags with ajrak fab­ric or kitschy sarongs. “We send buy­ers our cat­a­log on re­quest and they place or­ders from it,” she ex­plains. Ad­mit­ting that the cus­tomers were re­luc­tant to buy through her blog ini­tially, she says, “Buy­ers were slow to come, but now we get reg­u­lar or­ders, and word of mouth pub­lic­ity on the in­ter­net also helps.” “Trust builds over a pe­riod of time. You learn as you go along,” she adds.

CHECK OUT puregheedesigns. blogspot. com

COST Rs 400 to Rs 6,000

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