With her blog acting as her retail outlet, Aditi Prakash, 35, started her label Pure Ghee Designs three years back. Prakash sells handcrafted fashion accessories which celebrate the diversity of Indian design— whether it’s bags with ajrak fabric or kitschy sarongs. “We send buyers our catalog on request and they place orders from it,” she explains. Admitting that the customers were reluctant to buy through her blog initially, she says, “Buyers were slow to come, but now we get regular orders, and word of mouth publicity on the internet also helps.” “Trust builds over a period of time. You learn as you go along,” she adds.
CHECK OUT puregheedesigns. blogspot. com
COST Rs 400 to Rs 6,000