DUDE THAMIZHA

India Today - - SIMPLY CHENNAI -

Want to cel­e­brate Tamil cul­ture? Then what bet­ter way to make a state­ment than to wear it? Go­ing with that idea, en­trepreneurs J Senthilnathan and Nand­hini Cha­ranyaa set up their out­let for tees and ac­ces­sories. Seek­ing respite from the cut- throat main­stream ad­ver­tis­ing in­dus­try, the duo set out to start a ven­ture that would feed their cre­ative en­er­gies and also spread a mes­sage they be­lieved in. And it all boiled down to Dude Thamizha, which opened in Fe­bru­ary this year. They sell t- shirts that scream out pop­u­lar Tamil cinema one lin­ers and di­a­logues, and cel­e­brate Madras cul­ture. Some funky themes in­clude the kaapi tradition and the goli soda rage. A pop­u­lar print is Ba­jji Huts, a take on Pizza Hut. A lit­tle stall, lo­cated inside the Citi Cen­tre mall it is a ‘ Tee’ Kadai, as they like to call it. The decor is re­plete with stuff like candy jars, toy bananas, kitsch lights there are loud Tamil hits play­ing in the back­ground at al­most all times.

WHERE Citi Cen­tre Mall, 1st Floor, Dr RK Salai, My­la­pore

COST Rs. 401 for a text printed Ketta Vaarthai T- shirt to Rs. 501 for a visual printed Petro­max Lighte daan venuma T- shirt

TEL 9940227564

HK RA­JASHEKHAR/ www. in­di­a­to­day­im­ages. com

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