VIR­TUAL CLOSET

India Today - - SIMPLY DELHI -

Ni­rali Malji and Aneesha Dalal, both 21 years old, started off with the fash­ion blog cup cakes and­closet a year ago and as it re­ceived more and more hits, they re­al­ized the po­ten­tial for some­thing big­ger. Slowly, they be­gan retailing prod­ucts on­line.

“We started search­ing for prod­ucts and put up our first col­lec­tion on Face­book,” says Malji. “Since it got a good re­sponse, we have been putting up a new col­lec­tion ev­ery week,” she adds. Sourc­ing stuff from coun­tries such as Sin­ga­pore and Malaysia,

their prod­uct range con­sists of tops, dresses, blaz­ers and ac­ces­sories like bagsand scarves.

“We keep our­selves updated on what’s in and our weekly col­lec­tion al­ways has some­thing trendy,” says Dalal. The duo’s Face­book page which has over 9,000 ‘ Likes’ pro­vides you with an or­der form. You can also mail them the prod­uct code to make a pur­chase as well.

CHECK OUT face­book. com/ cup cakes and closet

COST Rs 1,200 to Rs 3,000 for dresses, tops and blaz­ers

PRASHIN JAG­GER

Ni­rali Malji and Aneesha Dalal ( right)

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