Dress, blazer, printed scarf, vintage earrings, bangles, watch and pumps, Chanya’s own
Chanya Kaur had an interest in design from an early age. Born and raised in Delhi, she moved to Mumbai six years ago to join GM Syntex, a leading export brand of fine fabrics. Travel, she claims, has been the biggest influence on her work. “I head a team of designers and we brainstorm about how to translate these influences to make beautiful home furnishings,” says Kaur. The of the Pure Concept brand is that it caters to a niche that appreciates the mix of traditional with the minimalistic. “We saw the need for fuss- free furnishings in the market and went after that segment,” adds Kaur. The collection has already won rave reviews and Kaur and husband Dalbir Singh now plan to capture 10 to 15 per cent of the market share with their latest collection. Kaur is a fan of solid colours and abstract and simple cuts. “Power dressing doesn’t mean going over the top. It’s about innovation rather than following trends blindly,” she says.
Chanya Kaur 26 Founder, Pure Concept