Step Up

Dress, blazer, printed scarf, vin­tage ear­rings, ban­gles, watch and pumps, Chanya’s own

India Today - - SPEND IT -

Chanya Kaur had an in­ter­est in de­sign from an early age. Born and raised in Delhi, she moved to Mum­bai six years ago to join GM Syn­tex, a lead­ing ex­port brand of fine fab­rics. Travel, she claims, has been the big­gest influence on her work. “I head a team of de­sign­ers and we brain­storm about how to trans­late these in­flu­ences to make beau­ti­ful home fur­nish­ings,” says Kaur. The of the Pure Con­cept brand is that it caters to a niche that ap­pre­ci­ates the mix of tra­di­tional with the min­i­mal­is­tic. “We saw the need for fuss- free fur­nish­ings in the mar­ket and went af­ter that seg­ment,” adds Kaur. The col­lec­tion has al­ready won rave re­views and Kaur and hus­band Dal­bir Singh now plan to cap­ture 10 to 15 per cent of the mar­ket share with their lat­est col­lec­tion. Kaur is a fan of solid colours and ab­stract and sim­ple cuts. “Power dress­ing doesn’t mean go­ing over the top. It’s about in­no­va­tion rather than fol­low­ing trends blindly,” she says.

Chanya Kaur 26 Founder, Pure Con­cept

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