Crash and Burn

India Today - - NET FLUX -

Amy’s Bak­ing Com­pany Bak­ery Bou­tique in Arizona was re­cently fea­tured in an episode of Kitchen Night­mares— where chef Gor­don Ram­say tries to help strug­gling restau­rants be­come suc­cess­ful. Af­ter the episode aired on TV, ne­ti­zens took to Twit­ter and Face­book to blast the restau­rant’s own­ers Samy and Amy Bouza­glo for their boor­ish be­hav­iour to­wards their staff and din­ers. In­stead of tak­ing the crit­i­cism in their stride, the Bouza­g­los fired back, let­ting out nu­mer­ous ex­ple­tives, curses and threats. Per­haps they need a crash course in so­cial me­dia brand­ing.


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