HUR­RI­CANE HOODA

India Today - - UPFRONT -

Hugely in­spired by the suc­cess of the Vi­brant Gu­jarat cam­paign, Haryana Chief Min­is­ter Bhupin­der Singh Hooda be­lieves he too can swing a third ten­ure by mim­ick­ing Gu­jarat Chief Min­is­ter Naren­dra Modi. Top Haryana of­fi­cials are al­ready on the draw­ing board, chalk­ing out plans for a never- be­fore cam­paign to raise the ‘ feel- good’ fac­tor around the Hooda govern­ment. Paid for from a re­ported Rs 150- crore pub­lic­ity bud­get, Hooda’s hard­sell is planned from Oc­to­ber to De­cem­ber to cre­ate a happy buzz ahead of the par­lia­men­tary and state Assem­bly elec­tions in 2014. The only thing the cam­paign lacks now is a name. Some­one sug­gested “Haryana Hur­ri­cane”. Re­ally?

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