26 Style Check

STYLE GURU MALAIKA ARORA KHAN TURNS FASH­ION CU­RA­TOR WITH HER CLOTH­ING LINE THE CLOSET LABEL. SHE TELLS US ABOUT HER LAT­EST SAR­TO­RIAL VEN­TURE AND DISHES OUT PRAC­TI­CAL BEAUTY AND STYLE AD­VICE

India Today - - CONTENTS - Pho­to­graphs by COL­STON JU­LIAN Text by SUPRIYA SHARMA

Style icon Malaika Arora Khan turns fash­ion cu­ra­tor with TheClos­etLa­bel. com. She opens up about her lat­est sar­to­rial ven­ture and dishes out some prac­ti­cal beauty and style ad­vice.

BOL­LY­WOOD’S STYLE ICON, Malaika Arora Khan turns fash­ion cu­ra­tor with The clos­et­la­bel.com, which was launched by The Label Corp in May. The clos­et­la­bel.com will fea­ture ev­ery­day wear­able out­fits hand­picked by Khan who is the creative di­rec­tor and of­fi­cial style guru of the brand. Khan says she hopes to democra­tise fash­ion and use her in­nate style sense to tai­lor com­plete looks for women.

“When the Label Corp ap­proached me with the idea of Theclos­etla­bel.com, I jumped at it. The e- com­merce web­site will show­case ev­ery­day fash­ion, es­sen­tials, to en­sure women stay stylish even as they go about their daily chores,” she says. “While palazzo and yoga pants, fash­ion­able inners and shirts are at the heart of the col­lec­tion, we have also in­cluded swim­suits that cater to the In­dian body type, trendy sleep wear and the iconic wrap dress,” Khan says. “I’m en­thu­si­as­tic to get a chance to dress beau­ti­ful women across the coun­try,” she adds.

The pop­u­lar model- ac­tress feels one should choose com­fort over style and says that the key to be­ing stylish is be­ing true to your­self and not pro­ject an im­age dic­tated by fash­ions fads. “Dress ac­cord­ing to what sets you apart and makes you dif­fer­ent while also be­ing com­fort­able. We de­signed this col­lec­tion keep­ing the mod­ern and strong In­dian woman in mind. She is some­one who un­der­stands her dress­ing needs and is qual­ity and price con­scious,” ex­plains Khan. The web­site will also have an e- mag­a­zine on fash­ions trends seen across run­ways both national and in­ter­na­tional.

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