Clueless about makeup? Find the answers to all your skin and hair woes with these popular beauty and style apps.
There’s an app for everything. This is the story the rumour mills have been spinning ever since smartphones invaded our daily lives. But this rumour is probably true. With apps that ward off mosquitoes to those that let you atone for your sins through the act of confession, there really seems to be an app for everything. So, if this is the case, why should the vast kingdom of beauty not make its presence felt in the trendy world of mobile phone applications?
While fashion apps like StyleBook, Go Try It On and Chic-Feed quickly gained acceptance and popularity among users with interactive interfaces, unique features and easy social connectivity, beauty apps were initially a little slow to catch on. However, beauty product companies, realising the demand for good beauty apps, have done away with their early shoddy versions and are now delivering quality apps that would please even the toughest of make- up mavens.
Along with ease of access, what draws users to these apps is the ability to connect with a like- minded community of people who share the same hair and skin woes. Built- in social forum, where discussions on various beauty problems are on full swing, is one of the most important features provided by most of these beauty apps. “The app mySkin is a parliament of beauty enthusiasts. I’ve had a lot of my skin care queries answered through the app’s very active community. It’s nice to connect with women from around the world,” says Nafisa Abedeen, 26.
On the other hand, the functionality of the beauty apps also extends towards finding detailed information and getting to know the products well before you spend money on them. “I use Beautylish when I’m unsure about a product and want to know more about it before I make the actual purchase. I tend to buy a lot of beauty products but am extremely particular about their quality, so the app is very useful when I’m on the go,” admits Sunita Chamling, 26.
While tech savvy beauty enthusiasts may be endorsing these apps, there are others who still have some complaints to voice. “I think the idea behind apps like Pretty In My Pocket and Good Guide are very useful. They show product information through quick mobile barcode scans and tell you which stores are giving out beauty freebies. But these apps only work abroad so it’s not of much use to me. Although, if an app like this was developed in India, for the Indian women and with Indian products, I would very gladly use it,” says Aditi Singh, 31. We couldn’t agree more.