Beauty 101

Clue­less about makeup? Find the an­swers to all your skin and hair woes with th­ese pop­u­lar beauty and style apps.

India Today - - CONTENTS -

There’s an app for ev­ery­thing. This is the story the ru­mour mills have been spin­ning ever since smart­phones in­vaded our daily lives. But this ru­mour is prob­a­bly true. With apps that ward off mos­qui­toes to those that let you atone for your sins through the act of con­fes­sion, there re­ally seems to be an app for ev­ery­thing. So, if this is the case, why should the vast king­dom of beauty not make its pres­ence felt in the trendy world of mo­bile phone ap­pli­ca­tions?

While fash­ion apps like Style­Book, Go Try It On and Chic-Feed quickly gained ac­cep­tance and pop­u­lar­ity among users with in­ter­ac­tive in­ter­faces, unique fea­tures and easy so­cial con­nec­tiv­ity, beauty apps were ini­tially a lit­tle slow to catch on. How­ever, beauty prod­uct com­pa­nies, real­is­ing the de­mand for good beauty apps, have done away with their early shoddy ver­sions and are now de­liv­er­ing qual­ity apps that would please even the tough­est of make- up mavens.

Along with ease of ac­cess, what draws users to th­ese apps is the abil­ity to con­nect with a like- minded com­mu­nity of peo­ple who share the same hair and skin woes. Built- in so­cial fo­rum, where dis­cus­sions on var­i­ous beauty prob­lems are on full swing, is one of the most im­por­tant fea­tures pro­vided by most of th­ese beauty apps. “The app mySkin is a par­lia­ment of beauty en­thu­si­asts. I’ve had a lot of my skin care queries an­swered through the app’s very ac­tive com­mu­nity. It’s nice to con­nect with women from around the world,” says Nafisa Abe­deen, 26.

On the other hand, the func­tion­al­ity of the beauty apps also ex­tends to­wards find­ing de­tailed in­for­ma­tion and get­ting to know the prod­ucts well be­fore you spend money on them. “I use Beautylish when I’m un­sure about a prod­uct and want to know more about it be­fore I make the ac­tual pur­chase. I tend to buy a lot of beauty prod­ucts but am ex­tremely par­tic­u­lar about their qual­ity, so the app is very use­ful when I’m on the go,” ad­mits Su­nita Cham­ling, 26.

While tech savvy beauty en­thu­si­asts may be en­dors­ing th­ese apps, there are oth­ers who still have some com­plaints to voice. “I think the idea be­hind apps like Pretty In My Pocket and Good Guide are very use­ful. They show prod­uct in­for­ma­tion through quick mo­bile bar­code scans and tell you which stores are giv­ing out beauty free­bies. But th­ese apps only work abroad so it’s not of much use to me. Al­though, if an app like this was de­vel­oped in In­dia, for the In­dian women and with In­dian prod­ucts, I would very gladly use it,” says Aditi Singh, 31. We couldn’t agree more.

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