ME­DIA

India Today - - COVER STORY -

Slow­down im­pact De­cline in ad­ver­tis­ing, broad­cast reg­u­la­tions that spec­ify ad­ver­tis­ing can only be done for 8+ 2 min­utes in an hour.

Job im­pact More than 500 jobs lost over the past month. CNBC TV 18 said to have laid off 350 peo­ple in its on­line di­vi­sion; NDTV Profit scaled down its Mum­bai op­er­a­tions, re­sult­ing in at least 50 jobs be­ing lost.

Re­vival kit In print, con­tain volatil­ity in newsprint prices; com­pete with dig­i­tal me­dia. In TV, ra­tio­nalise costs, ex­plore syn­er­gies be­tween var­i­ous me­dia.

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