DEL

India Today - - GLOS­SARY -

FO­CUS ON CON­TENT

It is pri­mary. The next two films, which we will start shoot­ing, have been in devel­op­ment for two years. Rome wasn’t built in a day and so is the case with the scripts of JA En­ter­tain­ment. I want to at­tempt sub­jects that are sen­si­tive and dif­fer­ent.

DON’T BE DRIVEN BY THE BOX OF­FICE

As a pro­ducer, I make films, not pro­pos­als. Most im­por­tant is to make a good film. With Madras Café, we’ve proved ev­ery­one wrong. The film was made on a bud­get of Rs 30 crore. The film has no skin show, no songs, or item numbers. We start con­cep­tu­al­is­ing a film not with an ac­tor or songs but with the script.

RE­SPECT THE AU­DI­ENCE

Madras Café is proof that au­di­ences are in­tel­li­gent. They are hun­gry to see some­thing dif­fer­ent.

BE SMART WITH BUD­GET

You should be able make a film on a small bud­get and in a way that it looks like a Rs 50- crore film. That’s the strength of a pro­ducer who wants to make a qual­ity film.

DON’T GO OVER­BOARD WITH PUB­LIC­ITY

Our pro­mo­tion and ad­ver­tis­ing bud­get is min­i­mal and as ef­fec­tive as pos­si­ble. We rely on our con­tent.

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