Case stud­ies give B- school teach­ers a chance to re­flect on In­dian com­pa­nies. By Son­ali Achar­jee

India Today - - ASPIRE -

Or­gan­ised by the Cen­tre for Teach­ing, Learn­ing, and Case De­vel­op­ment ( CTLC) at the In­dian School of Busi­ness ( ISB), in part­ner­ship with Richard Ivey School of Busi­ness and the Univer­sity of Western On­tario, the ISB

Ivey Global Case Com­pe­ti­tion aims at ex­pand­ing the num­ber of case stud­ies on In­dian or­gan­i­sa­tions.

This year the com­pe­ti­tion re­ceived a to­tal of 98 en­tries from In­dia, the United States, Canada, Aus­tralia, New Zealand, Ger­many, United Arab Emi­rates, Philip­pines and Pak­istan. The event, which is in its fourth year, was also sup­ported by the Euro­pean As­so­ci­a­tion for Man­age­ment De­vel­op­ment ( EFMD) as well as the As­so­ci­a­tion of In­dian Man­age­ment Schools ( AIMS).

“This year’s com­pe­ti­tion sur­passed all ex­pec­ta­tions with fac­ulty par­tic­i­pa­tion from across the globe and case sub­mis­sions that re­flect the rich di­ver­sity of In­dian busi­ness. From en­trepreneurs at the base of the pyra­mid to MNCs grap­pling for a foothold in In­dia, and from tra­di­tional fam­ily busi­nesses to In­dian

SMEs com­pet­ing in the global mar­ket­place, the case stud­ies re­flect var­i­ous as­pects of the In­dian mar­ket,” says Arun Pereira, ex­ec­u­tive di­rec­tor, CTLC.

A team from SP Jain In­sti­tute of Man­age­ment and Re­search, Mum­bai bagged the first place with the case study, “EVOE Spring Spa: A Po­si­tion­ing Dilemma.” The au­thors of the case, Ashita Ag­gar­wal Sharma and Renuka Ka­math, both as­so­ciate pro­fes­sors at the in­sti­tute and Su­nil Rao, a PhD scholar won $ 4,000 in prize money and a pub­lish­ing deal. In sec­ond place, with an award of $ 3,000 and a pub­lish­ing deal, was “Re­boot Sys­tems: ‘ A Fru­gal In­no­va­tion’ Ap­proach to Bridge In­dia’s Dig­i­tal Di­vide ( Part A),” by Sriv­idya Ragha­van, as­sis­tant pro­fes­sor at the In­sti­tute of Man­age­ment Tech­nol­ogy in Hyderabad. “Au­thors have con­trib­uted valu­able learn­ing re­sources not just for In­di­ans but for busi­ness stu­dents around the world,” adds David Sharp, fac­ulty di­rec­tor, Ivey In­dia.

Win­ners of last year’s ISB- Ivey Global Case Com­pe­ti­tion

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