THE BUSINESS OF STORY TELLING
Case studies give B- school teachers a chance to reflect on Indian companies. By Sonali Acharjee
Organised by the Centre for Teaching, Learning, and Case Development ( CTLC) at the Indian School of Business ( ISB), in partnership with Richard Ivey School of Business and the University of Western Ontario, the ISB
Ivey Global Case Competition aims at expanding the number of case studies on Indian organisations.
This year the competition received a total of 98 entries from India, the United States, Canada, Australia, New Zealand, Germany, United Arab Emirates, Philippines and Pakistan. The event, which is in its fourth year, was also supported by the European Association for Management Development ( EFMD) as well as the Association of Indian Management Schools ( AIMS).
“This year’s competition surpassed all expectations with faculty participation from across the globe and case submissions that reflect the rich diversity of Indian business. From entrepreneurs at the base of the pyramid to MNCs grappling for a foothold in India, and from traditional family businesses to Indian
SMEs competing in the global marketplace, the case studies reflect various aspects of the Indian market,” says Arun Pereira, executive director, CTLC.
A team from SP Jain Institute of Management and Research, Mumbai bagged the first place with the case study, “EVOE Spring Spa: A Positioning Dilemma.” The authors of the case, Ashita Aggarwal Sharma and Renuka Kamath, both associate professors at the institute and Sunil Rao, a PhD scholar won $ 4,000 in prize money and a publishing deal. In second place, with an award of $ 3,000 and a publishing deal, was “Reboot Systems: ‘ A Frugal Innovation’ Approach to Bridge India’s Digital Divide ( Part A),” by Srividya Raghavan, assistant professor at the Institute of Management Technology in Hyderabad. “Authors have contributed valuable learning resources not just for Indians but for business students around the world,” adds David Sharp, faculty director, Ivey India.
Winners of last year’s ISB- Ivey Global Case Competition