Ben­e­fits of case stud­ies

India Today - - ASPIRE - By Ariff Kachra, pro­fes­sor of strat­egy at Richard Ivey Busi­ness School. As told to Son­ali Achar­jee.

While the­o­ret­i­cal stud­ies may well be in­for­ma­tive they don’t pack the same punch as prac­ti­cal ex­er­cise and ex­po­sure. This is why case stud­ies have be­come cru­cial in class­rooms.

When it comes to busi­ness schools the case study method has long been fol­lowed. How­ever, th­ese have all typ­i­cally been stud­ies writ­ten by for­eign fac­ulty on in­ter­na­tional busi­ness. It’s dif­fi­cult for a stu­dent to sit in In­dia and study about the suc­cess of cof­fee chains and burger joints in the US. It’s much more in­ter­est­ing and re­lat­able to an­a­lyse in­for­ma­tion re­gard­ing busi­nesses that are part of your ev­ery­day life such as the dab­bawalas of Mum­bai or in­dus­trial houses such as Re­liance.

The Richard Ivey Busi­ness School has been con­ducted case study writ­ing work­shops and ses­sions in In­dia to give pro­fes­sors here the train­ing re­quired to write their own stud­ies. We have al­ready worked with 450 busi­ness school fac­ulty within In­dia to write cases and teach with cases.

At Ivey we have had a long stand­ing tra­di­tion of in­ter­na­tional busi­ness case stud­ies. In the last few years we have ac­com­plished a sig­nif­i­cant mile­stone of de­vel­op­ing more than 200 In­dia fo­cused cases. Aside from fac­ulty train­ing we are also adding al­most one new In­dia cen­tric busi­ness case ev­ery week through our own fac­ulty and aca­demic col­lab­o­ra­tions with in­sti­tutes such as the In­dian School of Busi­ness, In­dian In­sti­tute of Man­age­ment, Ban­ga­lore and the Man­age­ment De­vel­op­ment In­sti­tute, Gur­gaon.

Writ­ing case stud­ies takes a lot of time, pa­tience and anal­y­sis. But in the end hard work pays off be­cause of the wealth of ex­pe­ri­ence and per­spec­tives that they bring to ev­ery­day class­room dis­cus­sions.

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