Benefits of case studies
While theoretical studies may well be informative they don’t pack the same punch as practical exercise and exposure. This is why case studies have become crucial in classrooms.
When it comes to business schools the case study method has long been followed. However, these have all typically been studies written by foreign faculty on international business. It’s difficult for a student to sit in India and study about the success of coffee chains and burger joints in the US. It’s much more interesting and relatable to analyse information regarding businesses that are part of your everyday life such as the dabbawalas of Mumbai or industrial houses such as Reliance.
The Richard Ivey Business School has been conducted case study writing workshops and sessions in India to give professors here the training required to write their own studies. We have already worked with 450 business school faculty within India to write cases and teach with cases.
At Ivey we have had a long standing tradition of international business case studies. In the last few years we have accomplished a significant milestone of developing more than 200 India focused cases. Aside from faculty training we are also adding almost one new India centric business case every week through our own faculty and academic collaborations with institutes such as the Indian School of Business, Indian Institute of Management, Bangalore and the Management Development Institute, Gurgaon.
Writing case studies takes a lot of time, patience and analysis. But in the end hard work pays off because of the wealth of experience and perspectives that they bring to everyday classroom discussions.