Chal­lenge is con­stant

India Today - - SIMPLY DELHI - By Ekta Mar­waha

He says he’s al­ways en­joyed chal­lenges, and get­ting en­roled at NIFT’s Fash­ion De­sign course in 1999 tops Ajit Kumar’s list, “I never knew what I wanted to do, but took it up as an ex­cit­ing new chal­lenge.” In 2002 he started his ca­reer as a Fash­ion De­signer with a Delhi- based buy­ing agency. Newtimes pri­vate limited, and worked there for four years. While still a stu­dent he was se­lected for in­ter­na­tional de­sign com­pe­ti­tions in Italy and Sin­ga­pore, “those events made me be­lieve that there was a lot I could do in this pro­fes­sion,” he adds. To­day, his label 5X which ex­per­i­ments with a blend of ca­sual de­signs with struc­tured and chic cuts. Kumar, how­ever, says he’s still a strug­gler,

“Ajit has used tra­di­tional tech­niques like ap­pliqué with a mod­ern twist. He adds a neo clas­si­cal feel to his col­lec­tions. It’s re­fresh­ingly new,”


“I think in a creative in­dus­try the mean­ing of strug­gle should be ‘ change- with- chal­lenge.’ ON THE CARDS My WIFW Spring Sum­mer- 14 col­lec­tion Geo­met­ric Flower Phase- 2, will have an abun­dance of cot­ton and cot­ton- silks. The col­lec­tion is in­spired by what goes on in our life, with de­vel­op­ment in tech­nol­ogy. His col­lec­tion will also travel to Paris Au­tumn Win­ter- 14 Who’s Next. STORE Retails at Fuel, En­sem­ble, Mon­soon, and Ole. Tel 246467887; ajit@ 5cross. in

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