India Today - - THE BIG STORY -

IN­FOR­MAL MEET­INGS New Voter Con­ven­tions to wel­come first- time vot­ers. In Ban­ga­lore, for ex­am­ple, they are called ‘ Swalp Kaf­fee, Swalp Matu ( Some Cof­fee, Some Chit- chat)’. WRIT­ING ON THE WALL Each vil­lage will have at least one wall with the slo­gan ‘

( New think­ing, new hope)’, with Modi’s pic­ture. MAX­I­MUM TECH­NOL­OGY Since he can’t be ev­ery­where, Modi plans to use tech­nol­ogy, es­pe­cially mo­bile phones, to reach out to a max­i­mum num­ber of peo­ple. He will use tele- bridg­ing to talk to a tar­get group of more than 10,000 peo­ple at a time. STARRY EN­DORSE­MENTS Modi is hop­ing for high- volt­age en­dorse­ments from celebri­ties such as su­per­star Ra­jinikanth,‘ pub­lic in­tel­lec­tu­als’ who sup­port him on Twit­ter, and In­dia Inc. IN­TI­MATE PLAT­FORMS Modi plans to visit some madrasas in UP, Bi­har and Andhra Pradesh to in­ter­act with the youth and shed his anti- Mus­lim image.


Nayi soch, nayi

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