MODI REACHES OUT
INFORMAL MEETINGS New Voter Conventions to welcome first- time voters. In Bangalore, for example, they are called ‘ Swalp Kaffee, Swalp Matu ( Some Coffee, Some Chit- chat)’. WRITING ON THE WALL Each village will have at least one wall with the slogan ‘
( New thinking, new hope)’, with Modi’s picture. MAXIMUM TECHNOLOGY Since he can’t be everywhere, Modi plans to use technology, especially mobile phones, to reach out to a maximum number of people. He will use tele- bridging to talk to a target group of more than 10,000 people at a time. STARRY ENDORSEMENTS Modi is hoping for high- voltage endorsements from celebrities such as superstar Rajinikanth,‘ public intellectuals’ who support him on Twitter, and India Inc. INTIMATE PLATFORMS Modi plans to visit some madrasas in UP, Bihar and Andhra Pradesh to interact with the youth and shed his anti- Muslim image.
Nayi soch, nayi