IN­SPIR­ING FU­TURE BUSI­NESS LEAD­ERS

As the CAT exam dates draw near IMS ad­vises its stu­dents to cut down on their study hours and adopt a more stream­lined ap­proach.

India Today - - COVER STORY -

Ranked amongst the top 50 most trusted ser­vice brands across In­dia by AC- Nielsen & Brand Eq­uity, IMS has con­sis­tently trained and placed stu­dents at top busi­ness schools in­clud­ing the pres­ti­gious IIMs. In fact, in 2012, IMS even had six stu­dents who scored a per­fect 100 per­centile in CAT. Hav­ing first started off with just seven stu­dents, IMS now has over 90 cen­tres across In­dia and pro­vides train­ing to nearly 50,000 stu­dents each year. Last year the in­sti­tute re­ceived 4,450 calls from the IIMs for group dis­cus­sions and in­ter­views and more than 1,000 of its stu­dents were suc­cess­fully placed at IIMs and other top B- schools.

“The train­ing at IMS is com­pletely stu­dent ori­ented. Sem­i­nars and work­shops on im­por­tant topics are rou­tinely held and there’s a pro­vi­sion of spe­cial one- on- one doubt solv­ing ses­sions for stu­dents who re­quire in­di­vid­ual at­ten­tion. Pe­ri­odic tests are also con­ducted to mon­i­tor the progress of stu­dents,” ex­plains Alok Bansal, di­rec­tor ( Delhi- NCR), IMS. He adds, “We also con­duct ex­pert ses­sions where in­dus­try pro­fes­sion­als in­ter­act with stu­dents and pro­vide them with tips and tricks to ace com­pet­i­tive ex­ams.”

“I at­tended a demo class be­fore en­rolling and found the teach­ing prac­tices here suited my needs the best,” says Lak­shita Mehrotra, a stu­dent at the in­sti­tute. Pray­atn Ma­ha­jan, a fi­nal year stu­dent of Sri Ram Col­lege of Com­merce who’s also at­tend­ing CAT coach­ing at IMS says, “Since Delhi Univer­sity fol­lows a

LAST YEAR MORE THAN 4450 IMS STU­DENTS GOT CALLS for group dis­cus­sion and per­sonal in­ter­view from the var­i­ous IIMs across the coun­try.

se­mes­ter sys­tem, the pres­sure to com­plete course­work for col­lege as well as pre­pare for CAT is quite in­tense. We have our fi­nal se­mes­ter ex­ams as soon as CAT gets over this year. But IMS has been of great help. They or­gan­ise four to eight hours of in­ten­sive work­shops on the weekend. You also get a lot of one- to- one in­ter­ac­tion so I spend a lot of time with fac­ulty mem­bers. The ‘ CAT 500’ book­let com­pris­ing of 500 must- solve ques­tions are also help­ful for th­ese later stages of prepa­ra­tion.”

With just a few weeks left for CAT, Bansal says that the last month should be used to “for­mu­late a smart and ef­fec­tive strat­egy that en­sures equal progress in each sec­tion.” Ac­cord­ing to Bansal, “Stu­dents tend to study longer hours than needed dur­ing this phase of prepa­ra­tion. Ide­ally, dur­ing this time, four hours should be enough. Stu­dents should or­gan­ise their time in such a way that the hours spent study­ing are those when the brain is most ac­tive.”

Alok Bansal, di­rec­tor ( Delhi- NCR),

IMS, with stu­dents at the in­sti­tute’s Con­naught Place cen­tre

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