Wheels Within Wheels

India Today - - MAIL -

In­dia’s in­fant scooter in­dus­try is pitched against the bigleague gi­ants in the world mar­ket. It is up against com­pa­nies like Honda of Ja­pan, which makes some of the world’s best mo­tor­cy­cles, and Pi­ag­gio of Italy which makes the fa­mous Vespa scooter.

Ba­jaj, the largest man­u­fac­tur­ers of scoot­ers in the coun­try, which has sold most of its two- wheel and three- wheel scoot­ers abroad, is now col­lab­o­rat­ing with firms in In­done­sia and Tai­wan for mak­ing scoot­ers. Ba­jaj went into the scooter busi­ness 16 years ago, es­tab­lish­ing a fac­tory near Pune with Pi­ag­gio’s help. Now, Ba­jaj and Pi­ag­gio are fight­ing for a share of the world de­mand for two- wheel­ers.

Even Scoot­ers In­dia Lim­ited, a pub­lic sec­tor com­pany which bought the Ital­ian com­pany In­no­centi’s used plant and ma­chin­ery and set up a fac­tory near Lucknow’s Amausi air­port, has be­gun ex­port­ing within two years of mak­ing the first scooter.

Scooter In­dia’s ex­ports are mod­est. It sold 50 scoot­ers at 400 dol­lars apiece to the United King­dom last year and has re­ceived a re­peat or­der. A few scoot­ers have been sold in Sin­ga­pore and Colombia in South Amer­ica.

PITCH­ING AGAIN­ST­THE BIG LEAGUE

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