India Today - - WHAT’S HOT -

The sari is the new lux­ury ‘it’ thing. Lo­cated in Varanasi, Ekaya mar­ries tra­di­tional tex­tiles with mod­ern de­signs; some lim­ited edi­tion, oth­ers unique.“We have an ex­ten­sive setup that goes back three gen­er­a­tions. We work with weavers and ar­ti­sans ded­i­cated to Ekaya,” says founder Bharat Shah. The cus­tom-made sari be­gins its jour­ney with a client choos­ing the kind of work they want, in­clud­ing colours, tex­ture, level of in­tri­cacy and place­ment of de­sign el­e­ments.“We’ve made Jam­daa­nis with fly­ing birds, flora and fauna. There was one de­sign of a grape bunch that cap­tured its fall in 3D.” The process takes up to four months, with two weavers work­ing on each de­sign. USP De­tailed de­sign and lay­er­ing. With no jac­quard used, the pat­tern of the de­sign can be as in­tri­cate as a quar­ter inch. Their sig­na­ture Jam­daani style is lim­ited edi­tion. Price Rs 1 lakh-Rs 4 lakh


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