India Today - - SCHOOL SPECIAL -

This year the Busi­ness To­day Best B-schools Sur­vey, in part­ner­ship with Mar­ket­ing & De­vel­op­ment Re­search As­so­ci­ates, is based on the re­sults of three sep­a­rate method­olo­gies.

An ob­jec­tive sur­vey that ranks B-schools based on the data they sub­mit was given 50 per cent weigh­tage. The sur­vey looks at liv­ing and learn­ing ex­pe­ri­ence, ad­mis­sion process and place­ment records.

A per­cep­tion sur­vey based on the opin­ions of stu­dents, fac­ulty and re­cruiters from both in­dus­try and academia was given 40 per cent weigh­tage. The ex­perts con­sulted in­cluded 369 stu­dents, 110 deans and di­rec­tors, 312 alumni mem­bers and 300 stu­dent re­cruiters.

For the first time, an ex­pe­ri­en­tial sur­vey of 10 per cent weigh­tage was in­cluded tak­ing into ac­count the views of alumni. A ques­tion­naire was sent to alumni mem­bers and they were asked to rank their school’s con­tri­bu­tion to their ca­reer and whether their de­gree ac­tu­ally met mar­ket ex­pec­ta­tions.

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