With search for gold in full swing in Uttar Pradesh, Indians are dreaming gold. No, not just jewellery, coins, bars, or bonds.
iPHONE The world’s first bespoke 24-carat gold iPhone was launched in September by London’s Gold & Co. The cover itself costs more than a regular iPhone.
MOTORBIKE India’s first gold-plated motorbike came out this August. Gold importer Riddi Siddhi Bullion’s subsidiary has made it for $100,000. Sorry, not for sale.
CREDIT CARD Indulge, India’s first credit card with 22-carat gold inlay. IndusInd Bank brought it out in June. Think twice before handing it to a waiter.
HOME The Gold Leafing Studio in Mumbai is doing a brisk business from hammering out gold in home décor. Check out Mukesh Ambani’s home staircase or Shah Rukh Khan’s library.
LINGERIE Be a Golden Girl. Try Swiss luxe brand Rococo Dessous’s gilded innerwear, made from patented 24-carat gold thread. Starts at $1,500.