GOLD FEVER

With search for gold in full swing in Uttar Pradesh, In­di­ans are dream­ing gold. No, not just jew­ellery, coins, bars, or bonds.

India Today - - GLOSSARY -

iPHONE The world’s first be­spoke 24-carat gold iPhone was launched in Septem­ber by Lon­don’s Gold & Co. The cover it­self costs more than a reg­u­lar iPhone.

MO­TOR­BIKE In­dia’s first gold-plated mo­tor­bike came out this Au­gust. Gold im­porter Riddi Sid­dhi Bul­lion’s sub­sidiary has made it for $100,000. Sorry, not for sale.

CREDIT CARD In­dulge, In­dia’s first credit card with 22-carat gold in­lay. In­dusInd Bank brought it out in June. Think twice be­fore hand­ing it to a waiter.

HOME The Gold Leaf­ing Stu­dio in Mum­bai is do­ing a brisk busi­ness from ham­mer­ing out gold in home dé­cor. Check out Mukesh Am­bani’s home stair­case or Shah Rukh Khan’s li­brary.

LIN­GERIE Be a Golden Girl. Try Swiss luxe brand Ro­coco Dessous’s gilded in­ner­wear, made from patented 24-carat gold thread. Starts at $1,500.

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