Knot bad!

India Today - - HOTSHEET -

French lux­ury house Her­mès is on a roll. Fol­low­ing the launch of the Silk Knots phone app for iOS de­vices that demon­strates elab­o­rate ways of knot­ting scarves, the brand has launched a con­cept store in New York City. The app en­cour­ages users to up­load their pho­tos in var­i­ous looks of the Her­mes scarves. The pop-up in­ter­ac­tive ‘Silk-Bar,’ which takes it one step for­ward by charm­ing cus­tomers into vis­it­ing the la­bel’s main stores, seems to be suc­ceed­ing too.

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