BRAND AMMA

The AIADMK chief spends her way to pop­u­lar­ity

India Today - - THE BIG STORY -

AMMA CAN­TEENS

LAUNCHED FE­BRU­ARY 2013 They serve idlis for Re 1 each, curd rice for Rs 3, mixed rice prepa­ra­tions like sam­bar rice and curry leaf rice for Rs 5 and cha­p­atis and dal in the evening for Rs 5. There are 200 Amma can­teens in Chen­nai alone and 90 in other districts.

AMMA VEG­ETABLE OUT­LETS

LAUNCHED JUNE 2013 Prices are gen­er­ally 40 per cent lower than mar­ket prices; 31 out­lets have been opened in Chen­nai and the sub­urbs.

AMMA CAN­TEENS

LAUNCHED FE­BRU­ARY 2013 They serve idlis for Re 1 each, curd rice for Rs 3, mixed rice prepa­ra­tions like sam­bar rice and curry leaf rice for Rs 5 and cha­p­atis and dal in the evening for Rs 5. There are 200 Amma can­teens in Chen­nai alone and 90 in other districts.

AMMA WA­TER

LAUNCHED SEPTEM­BER 2013 A 1-litre bot­tle is sold for Rs 10 at bus stops across the state—half the mar­ket price of Rs 20. The govern­ment has com­mis­sioned land for a wa­ter plant with a daily ca­pac­ity of 300,000 litres for the project.

AMMA CIN­E­MAS

AN­NOUNCED FE­BRU­ARY 2014 Cin­e­mas will be built on va­cant land owned by Chen­nai Cor­po­ra­tion and will pro­vide en­ter­tain­ment at half the mar­ket price. It’s likely to be very cheap since Tamil Nadu al­ready has the most com­pet­i­tive pric­ing in the coun­try—a cap of Rs 120 for any movie ticket.

AMMA PHAR­MA­CIES

AN­NOUNCED FE­BRU­ARY 2014 The govern­ment will set up 100 sub­sidised med­i­cal stores which will sell medicines at a rea­son­able rate. The pric­ing is yet to be an­nounced.

Pho­to­graph by HK RA­JASHEKAR

AN AMMA CAN­TEEN IN CHEN­NAI

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