THE DREAM MERCHANTS
FOUR JAIPUR HOUSES OF JEWELLERY CHART THE CHANGING FACE OF THE BRIDAL AESTHETIC WITH TOP TRENDS FOR THE COMING WEDDING SEASON
Of all the wedding wows, none captures desire more provocatively or portrays passion more consummately than jewellery. The dazzling dance of metal and stone has evolved through legend and lore to move beyond price and investment to craftsmanship and exclusivity. The new bridal aesthetic wears its vanity not lightly but tastefully. Where less is more and statement pieces rule, we chronicle four houses of jewellery, all from Jaipur, that have redefined the changing face of this sparkle saga. From a 280-year-old brand that furnished the whims of Rajputana royalty to a brand only 17 years old that’s already designing for the royal family of Abu Dhabi, these dream catchers bedeck Hollywood beauties and Bollywood stars alike. If you can still vividly recall the golden heave of Brad Pitt’s architectural chest in a cobalt blue toga as Achilles, in but fail to remember the beaten gold, engraved neckpiece he sports, your national pride could be called into question, because all the jewellery worn by Achilles, Helen, Hector and Paris was designed by Jaipur-based jewellery powerhouse Amrapali.
If that doesn’t make your chest swell with pride, it should at least surprise you to know that the fairly young brand (founded in 1978) had its roots in the quiet bylanes of Chameliwala bazaar in Jaipur. A non-descript market, “where the Amrapali shop was the last stop on the deadest lane of