India Today - - SIMPLY CHENNAI -

IT WAS ON HER SEARCH FOR a pair of sil­ver jhumkas that Cin­drella Rengi, 32, a for­mer mar­ket­ing ex­ec­u­tive dis­cov­ered the high mar­gins the jew­ellery in­dus­try works with. “I was able to source the jhumkas di­rectly, at a frac­tion of a cost and re­alised I could take this up as a busi­ness,” she says. Her on­line store—BCOS-Its Sil­ver sells fine crafted sil­ver and tem­ple jew­ellery at af­ford­able prices. “Peo­ple don’t want gold jew­ellery for wed­dings any­more. They pre­fer sil­ver so they can buy a grander piece for a lesser price,” says Rengi who runs the store with her sis­ter Pre­cilla Paul, 26.

BCOS-Its Sil­ver also takes cus­tom or­ders for brides and has sourced unique pieces for a hand­ful of them by now. De­tails www.carte­man­i­fat­

A sil­ver neck­piece by BCOS-Its Sil­ver

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