SILVER LINING |
IT WAS ON HER SEARCH FOR a pair of silver jhumkas that Cindrella Rengi, 32, a former marketing executive discovered the high margins the jewellery industry works with. “I was able to source the jhumkas directly, at a fraction of a cost and realised I could take this up as a business,” she says. Her online store—BCOS-Its Silver sells fine crafted silver and temple jewellery at affordable prices. “People don’t want gold jewellery for weddings anymore. They prefer silver so they can buy a grander piece for a lesser price,” says Rengi who runs the store with her sister Precilla Paul, 26.
BCOS-Its Silver also takes custom orders for brides and has sourced unique pieces for a handful of them by now. Details www.cartemanifattura.com
A silver neckpiece by BCOS-Its Silver