IN­VI­TA­TION FRENZY |

WED­DING IN­VITES BY SUSHA

India Today - - SIMPLY CHENNAI -

SUBHIKSHA RANGARAJAN, 28, well-known vo­cal­ist, took up de­sign­ing wed­ding in­vi­ta­tions as a hobby for a few friends who were look­ing for per­son­alised in­vites. “Peo­ple don’t al­ways want tra­di­tional wed­ding cards and are of­ten look­ing for some­thing off­beat and more per­sonal. That’s how I started out,” she says. Rangarajan of­ten de­signed pub­lic­ity ma­te­rial for her own band, Yod­hakaa and for other bands as well, be­fore she took to graphic de­sign as a part-time pro­fes­sion.

Her cus­tom wed­ding in­vi­ta­tions use hand-drawn el­e­ments from both the bride and groom’s side to cre­ate some­thing truly per­sonal. “I once de­signed an e-in­vite for a couple--the bride was Malay­ali and the groom Tel­ugu and I used el­e­ments from both cul­tures for the same. I was also once asked to sing and record a five song al­bum for a bride’s wed­ding in­vites,” she ex­plains.

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A quirky wed­ding in­vite by Subhiksha Rangarajan

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