Bor­der­less Television

India Today - - LEISURE -

Be­gun as a DVD mail­ing ser­vice, Net­flix has leapt into an un­ex­pected lead in television’s next rev­o­lu­tion: Bor­der­less TV. Last Wed­nes­day, it re­ported a 56 per cent in­crease in prof­its—along with 100 mil­lion mem­bers, 44 mil­lion out­side the US—thanks to its suc­cess learn­ing “how best to match con­tent with au­di­ences tastes around the world”. With the In­dia launch of Ama­zon Prime Video last De­cem­ber, the next phase of bor­der­less TV is set to be­gin.

Fol­low­ing the HBO-led ex­plo­sion of high-qual­ity se­ri­als,

from The So­pra­nos to Game of Thrones, Net­flix has erased na­tional bound­aries on the small screen.

Last year, it launched its stream­ing ser­vice in more than 130 coun­tries. To com­pete, they needed lo­cal con­tent, as well movies and shows pro­duced in Amer­ica. But the ac­qui­si­tion of that con­tent has been more trans­for­ma­tive than ex­pected. “Since we went in­ter­na­tional, the [non-Amer­i­can] por­tion of our con­tent is in­creas­ingly grow­ing, es­pe­cially with our In­dian and Korean con­tent,” said Net­flix spokes­woman Jes­sica Lee.

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