Fuzzy Logic

India Today - - LEISURE - —Ja­son Over­dorf

in­for­ma­tion and The min­istry of it has no plans to broad­cast­ing in­sists ser­vices. So, cen­sor on­line stream­ing is on those plat­forms any cen­sor­ship Ama­zon Prime, self-cen­sor­ship. pre-launch, hav­ing been non­com­mit­tal An side of cau­tion. has erred on the Grand Tour, of hour-long episode Gear facile post-Top Jeremy Clark­son’s Prime, in In­dia runs of­fer­ing on Ama­zon all hour. Why? Be­cause for only half an were car made of meat ref­er­ences to a else is that low, what ex­cised. If the bar And why? are they cen­sor­ing?

Prime Video’s plans to pro­duce 18 orig­i­nal TV se­ri­als for the In­dian mar­ket in­di­cate it’s on a similar path. “Good con­tent doesn’t have any bar­ri­ers due to lan­guage,” says Nitesh Kri­palani, Prime Video’s In­dia head.

That’s es­pe­cially true on the sites’ home pages—where there’s of­ten no divi­sion be­tween lo­cal and for­eign se­ri­als.

Some­times it’s not even ap­par­ent that a se­rial is not in English un­til you be­gin watch­ing it.

Net­flix’s French-lan­guage Call My

Agent, for ex­am­ple, looks like a US pro­gramme—Mad­men meets En­tourage— at first glance. Nor does the blurb hint it’s set in Paris: “Tantrums. Treach­ery. Se­cret flings. When you work for stars this big, the juici­est dra­mas play out be­hind the scenes.” Sim­i­larly, nei­ther 3 Per cent (Brazil), Cronos (Ar­gentina) nor Trapped (Ice­land), nor any other show is rel­e­gated to a non-English pur­ga­tory.

The bound­ary break­ing is flow­ing into pro­duc­tion, too. Net­flix’s Nar­cos was nearly 50 per cent Span­ish, and de­picted Colom­bia with im­pres­sive re­al­ism. Ama­zon’s Mozart in the Jun­gle like­wise took its fic­tional New York Phil­har­monic Or­ches­tra to Mex­ico City in Sea­son Two for a two-episode stretch that de­picted that coun­try with un­prece­dented nu­ance.

Next up is a rev­o­lu­tion in In­dian TV se­ri­als.

Net­flix is work­ing on a se­rial adap­ta­tion of Vikram Chan­dra’s thriller, Sa­cred Games, while Ama­zon Prime Video is pro­duc­ing a sports drama with Farhan Akhtar and Vivek Oberoi, and a se­ries about the founder of the Shaolin Tem­ple in China. Once, TV built parochial com­mu­ni­ties, as ev­ery Amer­i­can watched All in the Fam­ily and ev­ery In­dian tuned into Hum Log. Now, the com­mu­nity is global, and it’s form­ing on-de­mand.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.