A Share of the Mess

India Today - - UPFRONT -

Face­book users are shar­ing this ar­ti­cle with a sense of in­dig­na­tion and hor­ror: could it be that Trump’s shock­ing rise to the White House is a prod­uct of your FB likes? How did a psy­chol­o­gist’s FB an­a­lyt­ics, a com­pany that spe­cialises in tar­geted rather than mass com­mu­ni­ca­tion and the alt-right get so in­volved? Big data, used with ex­act in­tent, may have given us the toxic mess that is today’s White House. As the ar­ti­cle says: “[R]eflec­tive Kosin­ski, care­fully groomed Nix and grin­ning Trump—one of them en­abled the dig­i­tal revo­lu­tion, one of them ex­e­cuted it and one of them ben­e­fited from it.”

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