LUXURY BRAND MANAGEMENT
Luxury brand management is picking up pace as one of the most sought after careers. “The Indian market is growing with global brands concentrating and creating specific strategies for the consumer. Indian luxury brands are expected to mushroom. It is clearly a career of the future,” says Alessandro Giuliani, Managing Director, MISB Bocconi, Mumbai.
What you study Luxury brand analysis, marketing strategies, branding and innovation, social media and PR management, product creativity, fashion advertising, creative design and leadership are important subjects.
Career Prospects “The best option would be to start with an internship and then find a placement in an Italian or French luxury company,” says Giuliani.
Skills Required “Students need to know their heritage, but require wide global exposure to develop knowledge about luxury branding,” he says.