This is where fashion meets business. Fashion Merchandising has tremendous potential in India, says Pradeep Joshi, director general, Amity Directorate of Applied Arts and Fine Arts, Amity University, Noida. “A fashion merchandiser bridges the gap between the brand and the buyer,” he says.
What you study Principles of fashion retail management, trend forecasting, management principles, visual merchandising, fashion marketing research, fashion advertising, sales and promotion are covered in the programme.
Career Prospects: “One can work as a merchandiser and visual merchandiser in export houses, buying houses and fashion retail houses,” according to Joshi.
Skills Required: Interest and willingness to learn about fashion products and understanding the buyer’s requirements are the skills necessary, says Joshi.