India Today - - COVER STORY -

This is where fash­ion meets busi­ness. Fash­ion Mer­chan­dis­ing has tremen­dous po­ten­tial in In­dia, says Pradeep Joshi, di­rec­tor gen­eral, Amity Direc­torate of Ap­plied Arts and Fine Arts, Amity Univer­sity, Noida. “A fash­ion mer­chan­diser bridges the gap be­tween the brand and the buyer,” he says.

What you study Prin­ci­ples of fash­ion re­tail man­age­ment, trend fore­cast­ing, man­age­ment prin­ci­ples, vis­ual mer­chan­dis­ing, fash­ion mar­ket­ing re­search, fash­ion ad­ver­tis­ing, sales and pro­mo­tion are cov­ered in the pro­gramme.

Ca­reer Prospects: “One can work as a mer­chan­diser and vis­ual mer­chan­diser in ex­port houses, buy­ing houses and fash­ion re­tail houses,” ac­cord­ing to Joshi.

Skills Re­quired: In­ter­est and will­ing­ness to learn about fash­ion prod­ucts and un­der­stand­ing the buyer’s re­quire­ments are the skills nec­es­sary, says Joshi.

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