Fashion communication is one of the newest and most exciting avenues in the lifestyle industry. “Communication by those who have a formal education in the field is valuable, not just to spark interest, but to inform, guide and improve the general understanding of fashion,” says Sathya Saran, consulting editor, Harper Collins Publisher India, and visiting faculty, NIFT, Mumbai.
What you study Fashion journalism, visual merchandising, exhibition and display design, graphic design, styling, photography, advertising and public relations.
Career Prospects: “Students can get into fashion writing, journalism, PR for fashion houses and designers, advertising, fashion photography, and styling,” says Saran.
Skills Required: “Writing effectively with an ability to communicate fashion ideas is paramount,” she says.